‘The iPhone has raised the bar for mobile phones’ – talking mobile innovation with Qualcomm CEO Paul Jacobs

30 05 2008

The last time I met Qualcomm’s CEO Paul Jacobs in London three years ago he was enthusing about his nascent mobile TV technology MediaFLO. I remember being quite cynical at the time telling him that I thought the Nokia backed DVB-H mobile TV format was a shoe in for the UK and indeed most of Europe and that he should concentrate on the US.
Well there’s still no sign of any commitment to launch DVB-H in the UK, however MediaFlO is a step closer given that Qualcomm has just spent £8 million on buying some L-band radio spectrum. The official line is that it is to be used testing MediaFLO, but given the close relationship with Sky – the two company’s trialled MediaFLO in Manchester last year – there’s plenty of gossip that a UK launch of MediaFLO isn’t too far away.
Hence when I meet Jacobs again this time at the Brew conference in San Diego (Brew is Qualcomm’s mobile phone developer platform) he is unsurprisingly bullish about MediaFLO’s prospects, but does acknowledge that it has a long way to go.
‘I’d say we don’t even have version one of Mobile TV. We are working with version 0.5, but with MediaFLO we have a very good technology.’ Read the rest of this entry »