Over the last six months or so much has been written about the apparent demise of blogging. The story runs that fewer people are blogging, blog networks are struggling to attract advertising and high profile bloggers have ditched the format and are using other social media tools such as Twitter.
The latest media company to put blogging under the microscope is NMA. A piece in this week’s issue written by Greg Brooks rehashes much of what has been written online, but then adds a uniquely British spin. So for example he asks Dela Quist from email company Alchemyworx who, surprise surprise, thinks that brands shouldn’t waste their time blogging but look for other formats – err that’ll be email I am guessing. Then Jamie Riddell of digital agency Cheeze adds that other platforms have replaced blogging. Bizarrely he cites Vimeo as an example, a video hosting site that very few Brits will ever have heard of let alone use.
The rest of the piece is, IMO, actually a really useful summary of the blogosphere and its conclusion that the blog market is evolving not dying is something I can concur with. Read the rest of this entry »