Bit of a shocker this one, but it appears Net Imperative
netimperative.com is no more. There’s an announcement here
What is so sad is that the site has been running for such a long time
– over 10 years apparently – and always such a good read. A few years
ago, with Mike Butcher at the helm, it seemed very much at the top of
its game in breaking stories. However, more recently both
http://www.uktechcrunch.com and http://www.paidcontent.co.uk have muscled in on its core
territory and offline publications like Brand Republic and Marketing
Week have been taking their online offering more seriously. I do think
that the blogs, especially PC and the speed in which it posts, has
done the damage.
Still even though advertising is a struggle at the moment for all tech
online publishers, to pull the plug now seems very sad. I would love
to see it reborn somewhere soon.