Net Imperative shuts up shop – killed by blogs?

7 07 2009

Bit of a shocker this one, but it appears Net Imperative is no more. There’s an announcement here
What is so sad is that the site has been running for such a long time
– over 10 years apparently – and always such a good read. A few years
ago, with Mike Butcher at the helm, it seemed very much at the top of
its game in breaking stories. However, more recently both and have muscled in on its core
territory and offline publications like Brand Republic and Marketing
Week have been taking their online offering more seriously. I do think
that the blogs, especially PC and the speed in which it posts, has
done the damage.
Still even though advertising is a struggle at the moment for all tech
online publishers, to pull the plug now seems very sad. I would love
to see it reborn somewhere soon.

Posted via email from This is Tomorrow

Another British indie new media group is born – but why do we have to call it a blog network?

7 07 2009

Really good to see the birth of Handpicked Media reported by Paid Content. It has a some fabulous websites written by some good mates – check out Sarah W’s brilliant Queens of Vintage – and deserves to be very successful.

Couple of things though Mr Andrews

1 Why bring up Messy Media and Mink Media again? There are lots of indie UK websites that are thriving like Unreality TV, Hecklerspray and UK Fabsugar, some of which are part of networks.

2 I don’t really think these sites are blogs any more, not as we understood blogs back in 2007, anyhow. There’s very little difference between these sites, Anorak’s sites and Shiny’s sites and much of the web output of newspapers and magazine publishers these days. Time for a rethink on the name. I like indie new media myself

Posted via web from This is Tomorrow

The UK blogging renaissance is on its way

19 01 2009

Over the last six months or so much has been written about the apparent demise of blogging. The story runs that fewer people are blogging, blog networks are struggling to attract advertising and high profile bloggers have ditched the format and are using other social media tools such as Twitter.

The latest media company to put blogging under the microscope is NMA. A piece in this week’s issue written by Greg Brooks rehashes much of what has been written online, but then adds a uniquely British spin. So for example he asks Dela Quist from email company Alchemyworx who, surprise surprise, thinks that brands shouldn’t waste their time blogging but look for other formats – err that’ll be email I am guessing. Then Jamie Riddell of digital agency Cheeze adds that other platforms have replaced blogging. Bizarrely he cites Vimeo as an example, a video hosting site that very few Brits will ever have heard of let alone use.

The rest of the piece is, IMO, actually a really useful summary of the blogosphere and its conclusion that the blog market is evolving not dying is something I can concur with. Read the rest of this entry »